Key Moments:
- PAGCOR is exploring AI tools for real-time monitoring of gambling behavior and identity checks.
- Digital Pinoys has launched a website where the public can report illegal gambling activities.
- Recent rules ban unauthorized advertising and celebrity endorsements in the gambling industry.
AI Technology Targets Responsible Gambling and Fraud Prevention
The Philippine Amusement and Gaming Corporation (PAGCOR) is reviewing artificial intelligence systems to strengthen oversight of the country’s fast-growing online gambling market. These tools aim to quickly detect risky betting behavior and spot fake IDs during registration.
Innovative Oversight with Electronic KYC and Behavioral Tracking
At a budget hearing, PAGCOR chairman Alejandro Tengco said the agency is considering electronic know-your-customer (e-KYC) solutions that can identify forged documents. This would help reduce fraud and block underage users from gambling platforms.
PAGCOR is also looking into real-time behavioral tracking. These systems would monitor player activity and flag possible signs of addiction. Accounts showing such patterns could be temporarily suspended to provide a “cooling-off” period before further review.
The Philippine Amusement and Gaming Corporation (Pagcor) told the House of Representatives that it was now studying the use of artificial intelligence (AI) to strengthen oversight of the country’s booming online gambling industry.https://t.co/J2ONyRvduu
— Manila Bulletin News (@manilabulletin) September 1, 2025
Community Involvement in Regulatory Efforts
To support stricter oversight, local digital rights group Digital Pinoys has launched a reporting tool on its website. This allows the public to submit evidence of illegal gambling promotions, including ads from unlicensed operators and influencer-driven campaigns on social media.
All reports will be checked against PAGCOR’s list of licensed operators, involving citizens more directly in efforts to curb unlawful gambling activities.
Regulatory Challenges Amid Rapid Market Growth
The growth of online gambling in the Philippines has made it difficult for regulators to keep up with illegal operators and marketing tactics. Earlier this year, PAGCOR introduced stricter rules, including bans on unauthorized advertising and celebrity endorsements.
By using AI, PAGCOR hopes to close oversight gaps that traditional methods cannot handle. Technology may provide the scale and speed needed to regulate an expanding industry.
Potential Impact on Industry Oversight and Player Protection
PAGCOR’s move toward AI is part of a wider strategy to promote responsible gambling and market stability. These tools could help detect addiction risks early and prevent fraud, improving player protection while supporting industry growth.
The mix of AI monitoring and public reporting could give PAGCOR stronger insight into unlicensed activities. If adopted, this approach would mark a shift from reactive enforcement to proactive oversight.
As the gambling sector becomes more digital, balancing innovation with regulation will be key. For PAGCOR, AI offers a promising path to building trust, ensuring safety, and guiding sustainable growth.
- Author
Daniel Williams
